AIM Consulting
Association of Innovative Marketing (AIM) is the premier student-run, pro-bono marketing consulting organization at the University of Southern California.
Microsoft Generative AI Advertising Solutions
Microsoft Advertising came to AIM with a problem: not enough marketing professionals were engaging with their generative AI tool (Copilot), so we developed an influencer campaign to specifically target this demographic. We created a comprehensive, criteria-driven directory of over 50 heavily researched LinkedIn influencers to evaluate how they would fit into the campaign. We also created content frameworks for these influencers to follow to make sure that the content they created would resonate with the target demographic of this project.
Throughout this project, I strengthened my PowerPoint and presentation skills immensely. Not only did my slide design improve, but I was able to create new media to enhance my points and to highlight the key takeaways of each slide. Here is an example of one of the slides I created for our final deliverable, which outlines the initial research for our first recommendation.
What’s Next For Me in AIM?
After just one semester as a strategy consultant, I was chosen by the Executive Board and Consulting Team to become a Project Manager for the Spring 2026 semester! More info on this as projects begin following new member recruitment!
