Anphoria
Anphoria is a platform connecting ambitious students with early-stage startups through consulting projects. As Co-Founder and Chief Marketing Officer, I lead growth strategy and brand development, creating social media content and developing other marketing initiatives. Along with my cofounders, I am helping position Anphoria as a launchpad for student-led consulting.
Why We Built Anphoria
Early-stage startups often struggle to access high-quality strategic support, while students interested in consulting lack real, applied project experience. Anphoria was built to bridge this gap. We connect startups with motivated student consultants to solve real business problems. And it doesn’t end there, as there are projects in all sorts of industries, including data science, marketing, and web design.
Short-Form Content
I lead short-form content strategy across Instagram and TikTok, translating platform trends into brand-consistent storytelling. I have designed and tested high-velocity content formats to drive awareness and engagement, resulting in millions of organic views and rapid audience growth across platforms.
A/B Testing
Engagement Analytics
Watch-Time Retention
Retention Curves